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[ Sentiment Analysis in Digital Age ]


Digital business can only be achieved by improving your customer’s digital experience by blurring the digital and physical worlds. What makes digital business different from e-business is the presence and integration of things around us, both connected and intelligent, with people and their interaction with your business elements. Digital applications create a high-touch, high-value, highly personalized interaction for the airline’s most important customers in today’s times.

Poorly designed and tested Digital application can alienate your most important customers, thus negatively impacting your brand image, customer loyalty and associate revenue. This is often result of poor customer UX experience, bad application performance, lack of data integrity and security, etc. During this session, Sai Chintala, will discuss how exhaustive Quality Engineering strategy coupled with customer sentiment analysis can help avoid these issues.

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    Sai Chintala

    President – Global Delivery, Solutions, & IP, Cigniti Technologies Ltd

Sai Chintala with more than 25 years of rich technical and business experience, Sai Chintala has worked extensively in North America and APAC with Global Enterprises, Fortune 500 companies and ISVs across technologies and domains. At Cigniti, Sai is responsible for overall business growth and leads the Cigniti Global Delivery and Solution Development. Sai is a recognized thought leader in the testing space and has spoken at multiple International testing & industry conferences including TESTA, BFSI Conclave, STC, LiQE, NSTC, IQNITE, Google Talk, NASSCOM, STEP-IN, etc to name a few.

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